Ethical considerations for consumers and marketers in a digital landscape

Don't you know? Talking about a revolution sounds like a whisper. Tracy Chapman is an extraordinary musician, though listening to this song recently, I wonder whether she could have conceived that her very words could also be used to describe a revolution of a digital kind, where our data is silently being harvested and sold,… Continue reading Ethical considerations for consumers and marketers in a digital landscape

What is SEO, SEM and PPC and how do I utilise these acronyms?

If you've been wondering how to navigate the digital world , but have no idea how to make sense of all the jargon, you have come to the right place. Let's start with some definitions. SEO – Search Engine Optimisation – is the process of maximising the number of visitors a website has through free or… Continue reading What is SEO, SEM and PPC and how do I utilise these acronyms?

Entering the machine: how mobile marketing taps into our inner world

Every morning I take the train and pass through South Yarra station, where there is a collection of billboard images from Apple's 'Behind the Mac' campaign. Grimes is featured second from the left, her eyes glowing like a cyborg. I always wonder whether that was the intention, whether this advertisement wasn't just a reminder of a… Continue reading Entering the machine: how mobile marketing taps into our inner world