Don't you know? Talking about a revolution sounds like a whisper. Tracy Chapman is an extraordinary musician, though listening to this song recently, I wonder whether she could have conceived that her very words could also be used to describe a revolution of a digital kind, where our data is silently being harvested and sold,… Continue reading Ethical considerations for consumers and marketers in a digital landscape
If you've been wondering how to navigate the digital world , but have no idea how to make sense of all the jargon, you have come to the right place. Let's start with some definitions. SEO – Search Engine Optimisation – is the process of maximising the number of visitors a website has through free or… Continue reading What is SEO, SEM and PPC and how do I utilise these acronyms?
Every morning I take the train and pass through South Yarra station, where there is a collection of billboard images from Apple's 'Behind the Mac' campaign. Grimes is featured second from the left, her eyes glowing like a cyborg. I always wonder whether that was the intention, whether this advertisement wasn't just a reminder of a… Continue reading Entering the machine: how mobile marketing taps into our inner world
This blog has been a long time coming. Since I last posted, I went to a wedding, spent a week in Noosa, inspected a forest in which to build a house, got roped into doing some group assignment work I really didn't want to do, checked my partner's visa status for the 1000th time and… Continue reading So you want to go viral? I’m here to help
As you can probably tell, I took the title for this blog straight from a song called War by Edwin Starr (which you are welcome to listen to while you read this post). While I do not believe social media is good for 'absolutely nothing' as Starr suggests regarding war, the usage of 'good' in… Continue reading Social media, what is it good for?