Entering the machine: how mobile marketing taps into our inner world

Every morning I take the train and pass through South Yarra station, where there is a collection of billboard images from Apple's 'Behind the Mac' campaign. Grimes is featured second from the left, her eyes glowing like a cyborg. I always wonder whether that was the intention, whether this advertisement wasn't just a reminder of a… Continue reading Entering the machine: how mobile marketing taps into our inner world